Style Construction of Li Bing's Cultural IP from the Perspective of Internet Youth Subculture

The value growth of Li Bing’s Cultural IP is critical for enhancing its cultural influence, assisting development and inheritance, the overall effect local culture urban ranking. In new media period, creation inextricably linked to discovery youth subcultures generated by groups, who are primary consumers internet material. Referring Herbertig’s classical theory, after discussing style construction from perspective Internet subculture collage, isomorphism, ideographic practice, example, through misappropriation meaning reconstruction network elements, organic combination resonance strengthening differentiated symbols between traditional subculture, as many audience perceptions participation channels possible IP, provide practical space expression meaning, we can realize adapting ecology, enhance recognition ecological integration, upgrade IP.
 Keywords: Bing, generation Z